A word mark is represented using words, letters, numbers or any other characters that can be typed.
                    Examples:
                    ADIDAS, HTC, JUST DO IT, 5TH ENERGY, 1-Tek
                
                
                    
                    A figurative mark is represented using pictures, graphics or images; a figurative mark does not contain words or letters.
                    Examples:
                    
                
                
                    
                    A figurative mark containing word elements combines the use of pictures, graphics or images with words or letters.
                    Examples:
                    
                        
                            
                            Word element: A5
                         
                        
                            
                            Word element: Coca-Cola