A word mark is represented using words, letters, numbers or any other characters that can be typed.
Trademark examples:
ADIDAS, HTC, JUST DO IT, 5TH ENERGY, 1-Tek
A figurative mark is represented using pictures, graphics or images; a figurative mark does not contain words or letters.
Trademark examples:
A figurative mark containing word elements combines the use of pictures, graphics or images with words or letters.
Trademark examples:
Enter: A5
Enter: Связной
Enter: Coca-Cola